I already had a series of business cards which used the ‘Aviator’ image plus details on one side and 10 different movie quotes on the reverse thanks to Moo.com. It was always fun handing them out as the recipients guessed the movies that the quotes were from. After a while I wanted to take the project further.
One day, while in the local library in San Rafael, I looked across the street at The Belrose Performing Arts Center. While looking at the converted church I had a eureka moment: I could use multiple outfits from the costume shop underneath the theater to create 10 different personas. Seizing the moment I went across and explained my idea to Tori Arnold behind the counter. She was very helpful and I started quickly thinking through 4 different personas and poses on the fly.
Surrounded by over 3,000 costumes and a multitude of props I dived into the project by taking selfies. Having art directed photo shoots many times before I got all 10 personas done in two 3 hour sessions.
Each character took about 100 shots to get right with constant checking for light and angle as well as finding the right pose for each persona. Once back on the laptop I culled them down to two or three.
Next I would take my final selection into Photoshop to convert to black/white and alter the brightness/contrast. For the priest I added some shade to the background in order to bring out the bible (actually a diary).
I was much more prepared for the second session and finished the Gentlemen Adventurers with 10 characters: the Explorer, the Pirate, the Soviet, the Mummy, the Knight, the Viking, the Priest, the Bandit, the Sailor and the Aviator.
For two weeks I uploaded a new persona onto Facebook with a suitable cover photo.
Next I designed the cards and sent off the 10 different characters to be printed at http://www.moo.com (100 cards, with 10 different designs for a total of $54 plus shipping). This was the only cost for the entire project!
Capturing images: 6 hours
Photoshopping images: 5 hours
Design layout for cards: 7 hours
The Belrose Costume Shop:
Pacific Sun article on Margie Belrose:
Moo printing (up to 50 different backs per print run):