Having worked as both an agency and in-house creative I thought I would write about the pros and cons of the latter – everything mentioned below is something I have done at some point…
– Read design blogs (hey, what a great idea)
– Bottom line: do good work
With this new paradigm of in-house agencies being much more creative and cost effective it’s the best of both worlds for everyone involved. Even Apple has recently moved it’s ad campaigns internally – a big step for them after the groundbreaking Think Different and iPod campaigns. In fact the best example I experienced of an in-house agency in my career was when I worked at an online publisher which also had external clients. It was wonderfully ever changing.