Working at a Startup 101



Every day more and more start-ups emerge to fulfill unforeseen needs and there aren’t enough designers to meet the demand. Whether they are the size of Google or just 4 people in a loft, chances are you’ll work in one at some point in your design career. With that in mind I’ve written this post on what it’s like to be a designer at a start-up with a leaning towards San Francisco/Silicon Valley.

So what is a start-up?

Usually a start-up is a young company that is creating an app, product or service that is using technology in a new way to solve a previously existing problem. Start-ups begin small and major growth spurts often come through rounds of funding from Venture Capital firms. These VCs hope the start-up will become the next big thing. However for every Airbnb, Facebook or Google there are thousands of small companies just a thumb swipe away, each one trying to ‘make it big’ too.

The architecture of a start-up: Unity staff work n’ watch in comfort

Working at a start-up vs traditional companies

When compared with older, more established companies, start-ups definitely have a different feel to them. Filled with hope for the future everyone at a start-up is feverishly working away on a product that may be huge one day. However there are 4 major influences on any start-up that create it’s corporate culture:

Firstly, start-ups are living on borrowed time as the money to pay for everything usually comes from Venture Capital investment rather than sales. With their board appointees in the company the VCs demand growth in order to get a return on their investment. Results are key on a quarterly basis and not a lot of time can be wasted on getting things wrong. 

Secondly, start-ups attract a lot of Millennials as employees. Young, idealistic and probably lacking a mortgage, spouse or children they can risk having the uncertain future and lack of stability that comes with working at a start-up. This is just as well since Millennials may not thrive well in traditional companies where it could take years to get a senior role there.

More unique to each start-up is the founder’s personality who bring their own unique flavor to the company’s dynamic. They may be super focused and quirky but their vision saw a big enough gap in the market to create a company around. The Founder(s) will have a lot of control over company and product direction and will expect things to happen fast. They are godlike in their domains…

Lastly, each start-up’s industry will heavily define the corporate culture. For example, if you work in a gaming start-up the vibe will be very different from an enterprise data solution start-up. You can guess why and you can also guess which one would be a lot more fun (speaking from experience).

Expect to play with a lot of new technology at a start-up

How do you thrive at a startup?

’Start-up environment’ in a job spec used to be a warning that you’ll work very long hours but now it means more than that. Get used to these aspects of a start-up if you want to thrive in one:

Firstly, expect there to be few boundaries and scant or no job descriptions. However the increased expectations of delivering projects often causes equally increased autonomy which in turn inspires individuals to work harder and for longer hours. It’s a trade off: experience and responsibility for effort.

Secondly, get used to change. As the company expands it may physically move office several times. Likewise the whole direction of the company’s product(s) may change as customers use it in unexpected ways. The two factors combined may create a very disorganized start-up. It all comes with the territory: forewarned is forearmed.

Thirdly, accept failure or cancellation of your projects. Start-ups are trying to do something entirely new and no one knows if the market is ready for it. And since time is money (either could run out any time) projects can get cancelled to save both. Don’t worry – you can still put the project in your portfolio in order to get your next job.

Gilfoyle whiteboards the formula for Mean Jerk Time in Silicon Valley

What’s the day-to-day work like for a designer?

So how are things different for designers at a start-up compared to traditional companies?

Firstly, you’ll need core design skills such as UX, visual or product design. Ideally all three in the fluid environment of a start-up. This is a good thing for designers since you get to design a wider variety of projects with more responsibility than you would in other roles.

Next is scale. You’ll be working on huge projects that you can’t do on your own such as an app, website or game. As a result you’ll be collaborating with a lot of people who have very different skills to yours such as developers, data analysts, business development etc. Expect to do a lot of group white-boarding sessions with a huge amount of smart thinking. so you’ll be kept on your toes intellectually. 

Thirdly expect to do lots of iterations in bursts of activity called ‘agile sprints’ which are pretty much applied to everything in start-ups. This process was originally devised for developers to work in parallel on large projects. As a designers you’ll need to do a lot of prototyping or proof of concept mocks to communicate ideas or pinpoint errors. The ‘fail fast and fail often’ mantra  is used at this point to avoid wasting more effort later on. However in reality people don’t want you to fail at all and would rather you are ‘outcome creating’. Be warned.



Design work: from simple interactive prototypes for user research to a full UI audit

What will I actually be doing as a designer?

You’ll be working on an entirely new ideas (hopefully) as your start-up tries to create a better, faster or simpler method of doing something. Hopefully the team will be putting the user first with everything you work on. This isn’t rocket science. Users vote with their thumbs in a fraction of a second. Whether you’ve solved the problem well or not will be apparent very fast. With that as your compass here’s what you’ll be doing on a daily basis

With that in mind here are the activities that will fill your days:

– Talking. A LOT of talking. New ideas are what make start-ups thrive
– Meetings with product, marketing, sales and engineering etc.
– Drawing, mostly boxes, on whiteboards
– User research: asking people a lot of questions
Creating personas of the end user
– Wireframes in Balsamic, Zeplin or similar programs
– Interactive prototypes in Principle, Invision or similar programs
– Detailed files in Sketch, Photoshop or Illustrator

Always use the product before an interview: Fitbit on my son to pitch ‘Fitkids’

Getting a job at a start-up

The same thinking applies to getting a job at a start-up as it does for any other job. Ideally you’ll demonstrate an interest in the company’s mission e.g. an interest in fitness if you want a job at Fitbit. Look at it from the company’s perspective – they want their start-up populated by enthusiastic people who are living the dream.

You’ll definitely need to have used the product/service before an interview if you can. Even better if you make a case study out of solving an existing problem with the product. Think like the user and think like a business to show you have a ’T’ shaped skill set: flexible enough to be broad but also show you can go deep in one or two core areas. Demonstrate your process with good thinking visualized well and keep any text in a case study to a minimum.

Also try to find someone at the company and get them to add you to the internal system. Most start-ups offer good incentives for employees to find good hires. While you’re at it do your financial research – especially if you would be leaving a full time role to take a job at a start-up. Be aware that you may get offered shares or stock options as part of any financial package. Speaking of which…

Options: not just for your relationships

What are stock options?

During your job application at a start-up you may get asked if you’ll take stock options as part of your compensation package. So what are they?

Well, they aren’t cash or shares.

Primarily it is the option to buy stock (shares) in the company at a later date. That’s right – they are an option to buy shares: not real money. In order to ‘execute’ your option you will have to pay money to buy the shares from the start-up itself. The hope is that the shares will rise in value when the company goes public.

So why would a company offer stock options? Primarily options allow companies to give some kind of (hopefully) financial benefit without any cost in the short term. However these stock options have to ‘vest’ over time i.e. usually you gain an additional 20% ownership of the stock options for each year you work at the start-up. This  is after an initial 1 year ‘cliff’ during which they don’t vest. Eventually you end up with 100% ownership of the options after 5 years.

Before accepting a job offer look at the start-up’s stage of funding i.e. whether it is at series A, B or C of funding. This is key as each round of funding dilutes the value of stock options. In contrast to stock options you may also be awarded RSUs (Restricted Stock Units) which are already paid for stock (shares) in the company.

Click here if you want to know more about the ins and outs of stock options.

Commute in style to Facebook with the ferry from Marin

Long hours and the commute to work

Once you get offered the job at a start-up then comes the commute. Previously a start-up job might have needed long hours in the office on top of sitting in traffic for a few more hours every day. However with advances in technology it doesn’t have to be that way… 

At the moment I work on a team which has people in Montreal, Shanghai, Copenhagen and San Francisco. This process creates non traditional hours as a result. You can leave work at 5pm to go to a networking happy hour or home for dinner with your family. Later on you can do more work from the comfort of your couch.

In the San Francisco Bay Area, many of the larger companies have wifi enabled coaches that take their employees from SF to Silicon Valley. Facebook even has a boat to get employees from the city or Marin to their HQ by the water in Menlo Park. Click here to read more about it.

Initially it might seem like you are doing more hours in this kind of ‘always on’ environment. However you have the flexibility of setting your own hours or being able to do something during the day such a child’s school event.

Tech companies in the 1950s and now


If you’ve seen the show Silicon Valley you’ll have seen how it parodies the incredible roller coaster ride of success and failure that comes with trying to start a company and launch an entirely new product. Art definitely imitates life in this incredibly well written show.

Your own job at a start-up could be similar: you could be working on the next big thing or it could just as easily crash and burn. It could be both over time as risk is inherent to start-ups.

Either way it’s usually a good experience to have under your belt. After all you’ll probably have fun and do interesting work. For example, one start-up I worked at had huge growth quarter after quarter. I had more responsibility than any previous job and I created a large body of work for my portfolio. I left for another job and by coincidence the company then had two bad quarters in a row. Almost everyone I had worked with was laid off in one day. Such can be the way of start-ups…

What’s in a name – tidying up your online presence


Ok, you’ve already Googled your own name a few times and laughed at some of the things people with your name (henceforth called your “doppelgangers”) have done. Now, while you know what you’ve done in your online life, a hiring manager or HR person could easily mistake these doppelgangers for you while doing a background check prior to a job offer. With that in mind the following is a list of tips and resources to check out just what can be found out about you or any of your doppelgangers and how to boost your online presence at the same time.

Google_logo1. GOOGLE

Google is the first and most obvious place to start. I typed in my name and  straight away found two comedians: Rick Byrne and Richard Byrne. There’s also another Richard Byrne, a professor of sociology at the University of St Andrews who has published many books on primate psychologist. Nor am I likely to be mistaken for the Richard Byrne, the Martial Arts Grand Master.

You might think “so what?” Well, I certainly hope a HR person wouldn’t think I was this Ricky Byrne. It’s good to know about what’s out there and to combat potentially being mistaken for all these other Rick/RIchard Byrnes I send people my email address (based on my site’s URL), my site’s URL, my LinkedIn profile as well as my cell phone number as the signature of all my emails. This cuts out the possibility of people having to track me down online by directing them specifically to the sites I can control.


I focus on my URL as sometimes people looking for me often end up on which shows some guy stroking an Alligator. Ok, I’m probably not going to be mistaken for him but I have been mistaken for another designer also named Richard Byrne. One Creative Director thought he was me and had very negative comments about the work on his website. As a result I created as much distinction as possible from his website. I’ve taken the same approach to dealing with Byrne Communications Inc., a small marketing agency in New York. Not only will a distinctive look help with this problem but also making sure that all emails have your site’s URL in the signature so people don’t have to google you to find it.



Make sure your LinkedIn Profile is up to date and has a photo so that you can be discerned from all the other people with the same name.  LinkedIn’s ability to show your contacts is also likely to point to the right ”you” too. Get involved with the discussion groups that are specific for your industry (or segment of your industry). This will put you in direct contact with peers in a format that gives you a chance to shine by commenting or providing insight.

For more details see my posting on LinkedIn here.



On Facebook I remove all personal details and set everything in the privacy settings to “friends only” for security reasons. A genuine friend looking for me will know it’s me specifically from my name and photo alone. Put up a photo you’d like HR/hiring managers to see – I’d rather be found as me than this guy who may be too old for positions I might be applying to. I also know someone who deliberately has a false name on their Facebook profile so that no one from their professional world will find them there. Also keep posting things to your page to push it higher up in the Search Results.



I did a search for myself using my legal name and home town on There I was – or so I thought. It turns out that there is someone with the same name (including the same middle name) liveing just a few blocks away. Armed with these details you can actually physically locate your doppelgangers which is relevant for the next point…



Check for any accidental attributions of crime to you by running your name through any of these sites (http://www.criminalsearches.com and just in case a doppelganger of yours is out there breaking the law. I found another Rick Byrne with lots of traffic violations – luckily in another state but what if he had been in the same State/County? Would a HR/hiring manager take the time to check that it wasn’t the same person if the incident was in a town I had worked in previously?

You might think “so what” but I am a little sensitive because at a previous address the IRS mistook me for another person with the same name who lived on the same 12 mile long road. They probably thought ‘how could there be two people with the same name on the same road?’ and promptly sent me the bill for THEIR tax arrears. If I hadn’t found out about it and cleared it up the IRS could have really blighted my credit rating. I also found another Rick Byrne in a different town who had traffic violations and there it all was online.



Yasni provides a composite of information from a number of sources including Wikipedia, Amazon, LinkedIn, NamesDatabase, MySpace, Friendster, Jigsaw, Vox, jobster, IMDb, Google News and blog search, Bloglines, Find a Grave and many more. I was amazed at some of things that turned up here but not in a Google search such as old webpages from my website that I thought were down, my birthday and book wishlist (both on Amazon – see below) photos of me (one from Facebook and one from LinkedIn). The site is not comprehensive but seems to be getting increasingly popular as companion to a Google search.



Comments on, and similar websites can easily be found in a search as can reviews on so be careful what you say. Check these sites for comments under your name – again just in case there is someone else out there. If you find a topic you can excel in keep track of it through BackType.

Type your name in to just in case their is something there under your namesake. You could be surprised what you find like this.


Check out photos of you on Facebook, Flickr, Photobucket, or similar photo sites. Click “remove tag” from the ones you might deem inappropriate for a someone thinking of hiring you to find. Check your name in Google Images to just to see what you find. If undesirable images are found you may be able to contact the site to have them removed. When uploading photos make sure your name is not in the title if you don’t want them to be found by search engines and vice versa.


The good thing about writing reviews on Amazon is that you can target specific books, perhaps career related and display your “thought leadership” and insight. These reviews then come up in a search. However I was shocked to find that by birthday could be found out through my Amazon account. I had naturally assumed that because it has credit card details that my Amazon account’s default privacy settings who prevent this. You could even see the books I had on my wishlist. Click “Privacy Notice” at the bottom of the page. Then Click “Your Content”  in the left hand column and click any of the options that appear below so that you get the sub-nav with the “Edit Profile” option (I’m not sure why they make it so hard to find…).



Blogs can provide a great opportunity to display your insight, experience and thought leadership. If you’re not starting one of your own  then find blogs in your area of expertise (or an area you’d like to become an expert in) and practice there.

To find a doppelganger use Google Blog Search, a search engine that targets blogs specifically. I found this Rich Byrne. Luckily he blogs about totally different things.


Remember that if you have a MySpace page everyone can see it so be careful what you say and post. Just being on MySpace could take away from how you are perceived for a more senior position. If you are designer make sure it looks good as you will be judged.



While you can’t totally eradicate all negative references to you or your doppelgangers at least being aware of what’s out there will help you bring it up in a jokey way in an email or interview. I’ve done this several times and it really helps break the ice. It also reveals whether they’ve done a Google search on you or not.

If you have a doppelganger in an area of the web where you have no presence (such as Facebook, MySpace, LinkedIn etc) you may want to put something up just to make sure that the right “you” can at least be found by a HR/hiring manager.

Just like Spring cleaning you’ll need to come back and go through the exercise again once a year. It gets easier as there will (hopefully) be very few new entries in your search – unless one of your doppelgangers suddenly becomes famous. Luckily Google Alerts makes it easier by sending you an email every time something new with your name is posted online.